ORC Completes NCHRP Outdoor Advertising Research Study

2019-08-20T12:30:29+00:00August 20th, 2019|

Tallahassee, FL – ORC recently completed a research study for the National Cooperative Highway Research Program (NCHRP) to collect the cost and time data associated with off-premise outdoor advertising (OA) signs that are acquired or relocated by State DOTs (SDOTs) for highway improvement projects and then compare and analyze this data. This study also examined any alternative approaches the SDOTs are using for removal of signs.

ORC collected data through surveys, interviews and information submitted by seven (7) SDOTs. The research resulted in several key findings regarding acquisition vs. relocation of OA signs. The interviews and data collected also indicated the benefits of SDOTs exploring creative solutions to OA sign acquisition by using alternative relocation approaches that produce cost savings and better outcomes for the SDOTs and sign owners.

The entire report for this research study, Relocation and Acquisition of Outdoor Advertising Signs Impacted by State Highway Projects: Time and Cost Comparison, can be viewed using this link on the NCHRP website.

Watch ORC's 50th Anniversary Video (2 minutes)